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The Koru

The Koru


The Koru or unfurling fern frond is special to all New Zealanders and we chose this for our logo to represent our Journey.

The koru symbolizes the unfolding of new life, encouraging new and positive beginnings and of striving for perfection. The koru shape is often used in Maori art and is a dominant part of Maori carving and tattooing.

The shoot of the fern has a scroll shape which unfolds and becomes the Fern Leaf which is New Zealand's national symbol.